Mika Heggemann is a DJ, producer and event organiser with a strong background in the electronic music scene. The goal was not short-term visibility, but to build a clearer and more sustainable social media presence across platforms.
As part of the collaboration, we opened new channels and redefined the role of social media within his overall positioning.
The strategy centred around consistency, context and long-term engagement.
Through a structured approach to content, platform selection and visual language, engagement increased significantly and the channels started to function as an extension of his work.